1/9/2023 0 Comments Kellogs smorz cereal![]() ![]() So maybe the petitioners and Rickroll-recipients were right: Krave S’Mores really can’t compare to Smorz. It’s a tragic betrayal worthy of Shakespeare: Julius Caesar in particular. Maybe the comparisons to Claudius (or at least Benedict Arnold) aren’t unfounded, because the treacherous and jealous marshmallow overwhelms its tasty brethren with its excessively fluffy, one-note, and slightly cloying sweetness. The chocolate, too, has its Fudgiscle-ness made even more Fudgsicle-y, as the added milk mimics that treat’s ice cream innards.īut it’s not all good in the milky hood. The thirsty graham shells suck up the milk, and they take on a nice “milk-dunked cookie” texture and taste: doughy, golden, and sweet. Just like how I roast a glass of milk over the fire before every s’more (wait, you guys don’t do this?), I add some milk to my bowl of mini s’mores, too. Krave isn’t made to be eaten dry, though. I just wish there were more of it with how chintzy Kellogg’s is with the chocolate ribbons, you’d think unadulterated fudge essence costs more per ounce than printer ink. It’s milky, creamy, and probably made from 100% pure Fudgsicle extract. Meanwhile, the chocolate is the cereal’s standout star. The marshmallow is very sweet and sugary, but it doesn’t have the sticky vanilla touch of, say, Jet-Puffed or Stay Puft. Once I mine through several layers of raw graham ore, I reach the mythic chocolate and marshmallow core. Unfortunately, the pieces lack the buttery honey kiss of a genuine, s’more-worthy graham cracker or bowl of Golden Grahams. It’s hard to describe the intensity of this cereal’s graham-iness, but I will say Krave S’Mores is right up there with the inventor of the telephone and the childhood nickname you gave your grandma. ![]() Munching the pleasantly golden pillows, they have a strong graham flour base, chock full of sweet wheat bran and a touch of browned sugar. However, dissection reveals that their larger size just means a denser shell instead of more filling. Maybe the pudgy little buggers just cannibalized all the Smorz back in 2013, forcing a three year shortage. Somehow.īut do Krave S’Mores deserve my “Pedro’s cousins from Napoleon Dynamite” levels of protection? Let’s risk it for the chocolatey marshmallow-filled biscuit and find out.Ĭompared to Chocolate or Double Chocolate Krave pieces, the bulbous graham biscuits of Krave S’Mores are much chunkier. When people spoke ill of Krave S’Mores petitions online, I “ Rickrolled” every single one of them. ![]() When kids complained to their mothers in the cereal aisle, I flipped over shopping carts to send a message. Krave in general has a dedicated camp who vocally dislike it, but as an equally vocal defender of the Krave brand, I felt the need to stand up for Krave S’Mores. Smorz fans everywhere treated Krave S’Mores like the brother-murdering, ugly Uncle Claudius of the cereal aisle. When Kellogg’s announced in 2013 that Smorz was being replaced by Krave S’Mores after 10 years as a fan favorite, tempers were more fiery than a misplaced campfire marshmallow. Kellogg’s Smorz Cereal will be available to purchase in stores nationwide and online for an RRP of $3.99 for a 9.8oz box and $5.96 for a 15.6oz box.Įarlier this year, Kellogg’s unveiled a new The Elf on the Shelf collaboration cereal, which will be available for a limited time only during the holiday season.Of course, Smorz was resurrected this January through some happy cereal voodoo, but times were darker before then. She added: “We couldn’t be happier to bring some joy to our die-hard fans and also give first-timers the chance to indulge in the fanfare and see what Smorz is all about.” “Kellogg’s Smorz Cereal has an incredibly passionate fanbase - and their efforts to bring back the cereal have paid off,” said Erin Storm, senior marketing director of Kellogg All Family Cereal. The return of Kellogg’s Smorz cereal comes in response to an online petition from fans, with over 2,316 signatures, as well as pleas on social media after the company made a post in reference to National S’mores Day. Kellogg’s Smorz cereal features crunchy graham cereal squares wrapped in a chocolate coating and marshmallows. It was then reintroduced two years later, until it was discontinued once again in April 2019. ![]() The breakfast cereal first debuted in 2003, but was discontinued in December 2013. Kellogg’s Smorz cereal will return to shelves in the US from January, marking the third time the product has been introduced by the company. Kellogg’s has announced that it will reintroduce its Smorz cereal in the new year, following a two-year hiatus. ![]()
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